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If you drive through downtown during the NBA's All-Star weekend, you may notice giant billboards sporting some Cleveland stars on The Metropolitan at The 9 Hotel. The advertisements on E. 9th Street are part of a campaign to raise awareness about mental health, using a line of designer clothing that will debut in Cleveland this weekend. There are words like "resilient" and "empathy" on the clothing because the positive words you wear on the outside can impact how you feel on the inside, according to the brand's website.